Prof. Marko Sarstedt

Marko Sarstedt is a chaired Professor of marketing at the Ludwig-Maximilians-University Munich (Germany) and an adjunct research Professor at Babeș-Bolyai-University Cluj-Napoca (Romania). His main research interest is the advancement of research methods to further the understanding of consumer behavior. His research has been published in Nature Human Behaviour, Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly, and Psychometrika, among others. Marko has been named member at Clarivate Analytics’ Highly Cited Researchers List, which includes the “world’s most impactful scientific researchers.”