Keynote Speech 1 by Prof. Marko Sarstedt, Ludwig Maximilian University of Munich, Germany | International Conference on Information Systems and Intelligent Applications

Keynote Speech 1 by Prof. Marko Sarstedt, Ludwig Maximilian University of Munich, Germany

07:15 – 08: 00
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Title: Progress in the Use of PLS-SEM: What Information Systems can Learn from Marketing

@ 2022 International Conference on Information Systems and Intelligent Applications (ICISIA 2022)